In the
second chapter of Stars, Richard Dyer
outlines multiple explanations on stardom given by different theorists. Through
this tactic, he can juggle possible answers to his questions without committing
fully to anything. These questions include, ‘What is the origin of stardom?’,
‘Why do stars arise?’, and ‘How are they produced?’. Three theses that Dyer
provides are the economic thesis, the manipulation thesis, and the magic and
talent thesis. In the economic thesis, Hollywood is viewed as a capitalist
production system in which stars are created and used as an investment that
will provide capital among audiences within the film market. Basically, stars
come into being because of capitalism. Dyer ultimately concludes that economics
alone cannot explain the phenomenon of the star system since this thesis does
not account for the rise and fall of stars, or for films that succeed without
the use of stars. In the manipulation thesis, the success of stars is
attributed to the enormous effort Hollywood exudes to advertise these actors
and actresses. Fashion is one example of this manipulation, which stars may use
to upgrade, shake up, or solidify their image. The star phenomenon cannot be
seen as sheer manipulation, however, because, for one, not all manipulation
works. Many stars have been advertised fully without successfully becoming
stars. The magic and talent thesis has a more positive perspective of to the
intrinsic value of films. It assumes, as you may imagine from the name, that
stars are stars because of their talent and the magic they bring to the screen.
Dyers criticism of this is that not all talented actors and actresses become
stars and certainly not all stars have talent.
After
critiquing each approach to stardom, Dyer fails to conclude any substantial
response. By denying a hard and fast answer to the question he himself lays out,
the reader is left to their own conclusion of what plays the largest role given
the information and references laid out. All
About Eve seems to conclude that stardom arises from magic and talent. Eve
was talented enough in her performances and committed enough to becoming famous
that she did. As a Hollywood film, it makes sense that the story puts magic and
talent first, to upkeep the illusion that such is all it takes. Second to magic
and talent, manipulation plays a role. Eve’s endorsement by a powerful theater
critique launched her into her fame. It’s funny yet obvious how, as a film
created in a capitalist structure, All
About Eve denies the economic thesis most of all. Money is hardly mentioned
in the story to where the spectator forgets that an actresses main reason for
performing is monetary gain. This is tossed aside to leave room for the magic
and mystique surrounding the world of the famed.
Presley Wilson
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