The rise and expansion
of the “star system” as explained by Janet Staiger is more intricate than I had
imagined it to be. Initially you would think that the star system was a hit for
theatre producers and filmmakers alike, but as she says “any public recognition
actors received would inspire demands for bigger salaries”. Even before legitimate
“stars” came to create this economic tension, DeCordova explains the how the
degree to and way in which actors were of intrigue to spectators transitioned
over historical context. Beginning as a “discourse on acting” and then
transitioning to “picture personality”, the original “celebrities” of the 1920s
were an entirely different concept than they are today. While today we pry into
the lives of celebrities, spectators were once only intrigue by the character roles played by silent actors of
whom the spectator could replace their real selves with.
Of rather profound
influence in feminist film study is that of once famous actor Valentino who we
saw perform the role of an evil Prince in George Melford’s film The Sheik. This point in time marked a
transition towards the female intrigue and gaze, as opposed to pleasing
masculine spectatorship. What shocked me most was the, almost, reverse
psychology of the use of Valentino as en “exotic” item of desire for female
spectators. While speaking of the liberation movement of the 1920s, the female
condition in this time in America was under great change. Women were presented
with more professional and everyday activities than the domestic household
chores they once were refined to. In this time Valentino’s films gave rise to a
public view that there was a “possibility of female desire outside of
motherhood and family” (pg 275). Valentino did not only allow for a platform
upon which female visual desire is satisfied, but for an even further
experimental exploration of a more dynamic sexual drive. His character roles
and the female fandom that resulted highlight “the more archaic component
drives, reminders of the precarious constructedness of sexual identity”. His
racial otherness in combination with a “discourse of exoticism” through roles
such as the Arab Shiek or Indian Rajah, made it in a way socially acceptable
for female to engage in this fantastical desire.
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