Yesterday, January 29th, Kim Kardashian West took to breaking the internet once again. She posted a rather... nude photo on Instagram causing a frenzy on social media (the memes were beginning). With the internet already shook by one half of Kimye, West brought his half, the ye, and sent waves through social media as #YeezySeason6 also began trending. Influencers on Instagram and Twitter such as @babymeia, Yovanna Ventura, and @chinqpink began posting photos of themselves reenacting some familiar shots Kim has posted on her Instagram recently. And putting all the pieces together, we finally see the full picture.
The Power of Influencers
First, let's start off with Kim, Kanye's wife and muse. From her humble beginnings as Paris Hilton's friend, through all 37 seasons of Keeping up with the Kardashians, Kim has proved herself a business woman and cultural influencer. Kanye, who has been long time revered by many for his creative vision, is arguably one of the biggest personalities today, known for his rap game, clothing line, and catalyzing the takedown of a washed up artist we once knew (peep the 2009 MTV Music Awards below).
Kim and Kanye both are powerful enough individually, but when you put them together, they embody an empire that could probably do more than break the internet. They broke what it means to be a star, how you can drop a clothing line, basically all the rules.
What Kanye's done has altered how we think of stars and has ultimately shifted the advertising model in favor of influencers, hand picking those he wanted sporting the new line. In dropping the 6th rendition of the Yeezy line, West utilizes the stars of today, those with clout. Though we do see familiar celebrities sport Yeezy like Paris Hilton (tbt to that friendship),
we also see influencers who are popular amongst digital natives. This model has never been practiced in such a manner and in turn brings up the question of who are stars or what separates a star from a famous person. As studies have shown how highly social media influencers are perceived by younger generations, this drop could mark a milestone in the future of media and marketing. West's use of niche influencers also shows Kanye's embrace of individualism, regardless of body type, age, and race.
The Clues Along the Way
*Warning: Hindsight Bias
- No New York Fashion Week show? We should've known something was up.
- Kanye continues speaking about his Season 6 drop, despite the lack of participation in NYFW.
#YeezySeason6
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